As you may have read in previous posts, we embarked on a bit of a make-over of the Crumbs brand with the team at Fourleaf Design a few weeks back.
That’s not to say we didn’t like our old logo (designed by our extremely talented friend Hannah) but it was time to give Crumbs a bit of a striking new look. Something that would stand out on an ever more crowded shelf of craft beers. Also, something that we could use as we explore new products. Today beautiful beer made with leftover artisan bread, tomorrow, who knows, Gin made with left over vegetables??? Maybe not – but you get my drift!
We want to be known for making use of things that would otherwise go to waste and there’s plenty of waste about, unfortunately.
Anyway, our new design!
What do you think?! Oh yeah, sorry I forgot, this blog post writing is a rather one way medium isn’t it? I’ll take the silence to mean you all love it!
We are very excited and can’t wait to see it in the flesh on a real bottle.
The nice “C” logo was inspired by the idea of order and chaos – brewing being a rather ordered world with a lot of rules and Crumbs blundering into it in a slightly chaotic way….hopefully with good results!
It will also get us noticed at upcoming festivals and events in and around Reigate – we will be the ones with a large “C” on our shirts and aprons, keep your eyes peeled.
The search for a tag line
The other good news to report is that, with your help, we have also settled on a new tag line. The world of baking and brewing is awash with catchy lines. Our friends at Toast Ale snapped up the very good “the best thing since…” line, so we needed something equally as good to accompany our new look.
After extensive voting on Twitter and Facebook – and numerous brilliant suggestions from our lovely followers (a large proportion of which seemed to come from one particular follower down under whose quality of idea seemed inversely proportional to the amount of beer he seemed to be consuming while brainstorming) – we landed on a winner.
The line that will be included on our first run of bottles is:
“Crumbs brewing …… bread differently”
We love it – it works on so many levels, you can’t beat a good pun!
Special mention must also go to the many suggestions relating to “using our loaf”. As a result, rather than talking about our business as ‘Established in xxxx’, we will use:
“Crumbs Brewing, using our loaf since 2017”
Great work everyone – who needs to waste money on overpaid marketing consultants to come up with this stuff!? Look out for the new artwork on our blog and social media pages (once we remember how to change them!?!)
PS – bottling the first brew tomorrow! It’s so close now we can almost smell it……