As Crumbs Brewing turns 6, we’re excited to share our revamped packaging with you, embodying our mission to fight food waste and celebrate the wonderful world of bread beer.
Morgan and Elaine Arnell of Award Winning Crumbs Brewing
Introduction
Crumbs! Time flies when you’re having fun, and it’s hard to believe that Crumbs Brewing is turning 6 YEARS old next month! It feels like only yesterday when a humble bacon sandwich in our local bakery sparked the idea for our exciting brewing venture.
As we’ve matured, we’ve taken the time to reflect on our journey so far. We’ve assessed what’s working well, what could work better, and how we can continue to make waste wonderful. Though we left the security of our corporate jobs behind, we have no regrets as we embrace the excitement of running our own business.
In this blog, we’ll discuss the inspiration behind our packaging makeover, reveal our new look, and share the next steps for Crumbs Brewing. Join us as we continue to fight food waste and create delicious bread beer.
A Fresh New Look for Crumbs Brewing
In a crowded and competitive beer market, it’s essential to stand out on supermarket and farm shop shelves. Our packaging must work hard to convey our brand’s unique message and mission. Although we love our current look, we believe it’s time for a refresh.
We’ve learned a lot over the years, and our experience has led us to two key realisations:
Embrace the Ronseal Effect: As a brand driven by a clear purpose to tackle food waste, we need to do a better job at communicating that message through our packaging. Our beer is made from unsold bread, and we’re on a mission to fight food waste. Just like the famous Ronseal tagline! (for those in the UK in the 80’s you may remember their tag line “Does exactly what it says on the tin”).
Add a Touch of Bling: Our new Naan Laager has proven that a bit of bling goes a long way. The beer has won a silver award at the London Beer Competition (where brand design is one element of the judging criteria), secured listings with the Mandarin Oriental Hotel group, and is potentially en route to Virgin Airlines. The super-premium look has been an essential part of our success, and we want to incorporate that into our core range.
Introducing Our New Packaging Design
After months of brainstorming and refining, we’re proud to present our revamped packaging. We sought feedback from our crowdfunder supporters, who not only loved the new designs but also provided valuable input to guide our final decisions.
Without further ado, we’re thrilled to unveil our new look! We hope you love it as much as we do.
Transitioning to Our New Look
Switching from our old to new packaging design meant running down the stock of our old packs. We may have been a bit too efficient, resulting in a brief period of being out of stock. We apologise for any inconvenience.
The good news is that you can now pre-order our new-look bread beer on our website, with deliveries scheduled for the next couple of weeks. We appreciate your patience as we build anticipation and demand.
Rest assured, the beer inside our updated, blinged-up bottles remains the great-tasting, food waste-fighting brew you know and love!
Celebrating Our Crumbs Brewing Journey
As we look back on our journey, we’re grateful for the opportunity to turn bread into beer and fight food waste in the process. We’ve explored different recipes, honed our craft, and grown our brand. Along the way, we’ve connected with like-minded individuals who share our passion for sustainability and great-tasting beer.
As Crumbs Brewing continues to evolve, we’re committed to making waste wonderful through our bread beer creations. We’ll keep experimenting with new flavours and refining our classics, always ensuring that our products taste exceptional and align with our mission.
The Importance of our Beer in Fighting Food Waste
Turning bread into beer not only offers an innovative and delicious way to enjoy your favourite beverage but also plays a significant role in reducing food waste. By repurposing unsold bread, we’re actively combating the issue of surplus food ending up in landfills.
Bread beer showcases the potential for a circular economy, where waste products can be transformed into valuable resources. By embracing this sustainable approach, we can work together to create a more environmentally conscious world.
Our Amazing Selection
At Crumbs Brewing, we take pride in our diverse range of bread beers. From refreshing ruby ales to amber ales and velvety stouts, there’s something for every palate. Each brew is crafted with care, using the finest ingredients and unsold bread, resulting in a perfect blend of flavours and a commitment to sustainability.
Whether you’re a beer aficionado or new to the world of bread beer, we invite you to explore our selection and experience the unique taste of our brews.
As we celebrate our 6th anniversary and unveil our fresh new look, we want to express our deepest gratitude for the support and enthusiasm of our customers, partners, and everyone who has joined us on our crumby journey. We truly love what we do, and your encouragement and feedback have been invaluable as we’ve grown and evolved as a brand.
In the years to come, we plan to expand our range of bread beers and continue to innovate, always striving to deliver exceptional taste while remaining true to our mission of fighting food waste. We’re excited to explore new collaborations, work with local bakeries, and form partnerships with like-minded businesses that share our commitment to sustainability and creating a positive impact on the environment.
Education is also a crucial aspect of our mission. As Crumbs Brewing grows, we aim to raise awareness about food waste and inspire others to adopt sustainable practices in their own lives. By sharing our story and the benefits of bread beer, we hope to motivate individuals and businesses alike to think creatively about how they can make a difference and contribute to a more environmentally conscious world.
Community engagement is another area where we see potential for growth. We look forward to participating in local events, hosting tastings, and partnering with organisations that share our passion for sustainability and craft beer. Through these initiatives, we aim to connect with our customers and supporters on a deeper level, fostering a sense of community around the shared goal of reducing food waste and promoting eco-friendly practices.
As we continue to expand our reach, we’re committed to maintaining the highest quality standards for our bread beer. Our dedication to sourcing the finest ingredients, repurposing unsold bread, and refining our brewing techniques ensures that every bottle of Crumbs Brewing beer is a testament to our unwavering commitment to quality and sustainability.
Your support and enthusiasm have made a significant impact on our journey so far, and we’re eager to see what the future holds as we strive to make waste wonderful through our bread beer creations.
