We are over the moon to announce Crumbs Brewing is now a Certified B Corporation!
You’re a what?
Proud to be B-Corp
If you haven’t heard what a B-Corp is yet, we hope they’ll become much better known in
B Corp Certification means that a company has been verified as meeting B Lab’s global
standards for social and environmental impact, that it has made a legal commitment to
stakeholder governance, and that it is demonstrating accountability and transparency by
disclosing this record of performance in a public B Corp profile.
In short, we’re recognised globally as a business that is centred on doing good stuff for
people and our planet. Think about the first time you saw a company with a ‘Fair Trade’
accreditation, it’s not dissimilar. It will hopefully become a shorthand to help people make a
more active choice of brands doing good stuff in the world.
It’s not the end, it’s the start
It’s been a long, nearly 2 year, process to get to this point. The rigorous process looked into
all aspects of our business.
From the obvious point our brand has a food waste fighting purpose at its heart, having
turned tens of thousands of loaves that would otherwise be wasted into delicious beer! To
the fact we give over 1% of our revenue away to charities like Food Cycle.
But we also loved the fact it forces you to assess what you can continue to do better.
By certifying, B Corps step into a framework for continuous improvement at Crumbs Brewing. In order to
maintain certification, companies must undertake the assessment and verification process
every three years, demonstrating they are still meeting B Lab’s standards — which are
themselves always improving, with continual input from expert stakeholders.
B Corp Certification does not mean that a company is perfect, nor that it has achieved its
highest impact. It does show that it is part of a global community of business working
collectively for economic systems change, and that in order to stay committed to this work
it must meet rising standards for social and environmental performance.
At Crumbs Brewing, We’ve already worked with The University of Surrey to compete a full lifecycle analysis of
our brewing production. That’s given us great direction on how we can improve and reduce
our environmental impacts even further in the future. As well as fighting food wate there is
so much more we can do!
Keep your eyes peeled
We can now proudly display the B Corporation certification mark on our products, website
and in our communication. Keep a look out for it and look out for it on other like-minded
brands as well. We’re part of a global community now and it’s going to be great learning
from our fellow B Corps. Several retailers have also started creating B Corp “aisles” to help
shoppers seek out certified brands, so hopefully you’ll see us there in the future as well!
Hopefully you’ll agree this is a great step for our Crumby business and a reassurance that we
don’t just taste great but are putting doing good stuff at the heart of everything we do.
At Crumbs Brewing, Together with B-Corp we want to be a force for good.