Crumbs Brewing

Blog

By in New Beers, News 0

Crumbing and Grinding…

Hello Crumbers!

Where did time go?? Sorry it’s been so long since we posted. We’ve been busy keeping a lot of you hydrated during the long hot summer. Our Sourdough Pale Ale seemed to be going down particularly well, as did the continuing popularity of our Reigate Beer Walks (if you haven’t been yet check out our next dates and availability HERE). Thanks so much to everyone that has continued to support us.

 

Exciting News

Now the nights are drawing in and its getting a bit chillier we have some hot off the press news to warm you up. Tomorrow we start brewing our brand new Rye Coffee Porter. We’re soooooo excited!

For those of you that haven’t heard us bang on about our plans to develop this beer in the past, our Rye Coffee Porter will not only use leftover Rye loaves from Chalk Hills Bakery but also make use of the huge amount of used coffee grounds the cafe get left with every day. It’s a double whammy against all things wasteful. We’re adding a spot of grinding to our crumbing!

To be brutally honest, the reason it’s taken us a little longer to develop this beer than expected is that we weren’t happy with some of our early recipe ideas. That was until the lovely team at Union Hand-Roasted Coffee stepped in to help out. They provide Chalk Hills with all their coffee and were really interested when they found out what we were up to.

The challenge is that used coffee grounds alone can impart a lot of bitterness. They suggested we also complement the grounds with some of their new cold brew coffee. We loved this idea and Nigel, our master of all things brew, was even more excited as it opened up the opportunity to use this beautifully smooth and cold filtered liquid at the fermentation stage rather than simply in the mash.

So that’s what were going to do! As with our approach to a lot of things in our short existence we’re cracking on with the brew tomorrow after having made a fair few tweaks to our recipe, so there’s always that bit of trepidation to find out what the final product tastes like. We’re pretty sure it’s going to be a cracker though. Keep an eye on our Twitter and Facebook to find out how we’re getting on. With any luck you’ll be able to get your hands on a bottle of a gorgeous 7% Rye Coffee Porter later this month.

 

Did someone say FREE???

While we’re in a good mood we’ve also got a final piece of good news. October is going to be FREE DELIVERY month in our online shop. Yes – FREE! Perfect for you to stock up post summer or even get yourself prepared for the festive season (although seriously, if you are already buying Christmas presents you really need to take a long hard look at yourself in the mirror 😉 ). Cases, mixed cases or our ever popular 3 bottle gift pack all delivered direct to your doorstep for nada, nowt, nothing.

Click HERE to get ordering!

Thanks Crumbers – have a great October and keep your eyes peeled for the new brew….

By in Uncategorised 0

“Luke, I am your father” *

Father’s Day is fast approaching

A long time ago in a galaxy far, far away a young Jedi was wracking his brains with what to buy his father for Father’s Day. Yes, he’d recently discovered that his Dad was an intergalactic warlord and the biggest villain in cinema history but, hey, even those kinds of Dad deserve a present.

*Yes, yes I know the quote in the blog title is incorrect and, indeed, shortly after finding out who his father was the Jedi in question wasn’t considering what present to buy him but actually throwing his body onto a large bonfire, but just run with it. I was struggling to think of a suitably random intro to this blog.

Anyway, never fear Master Luke – Crumbs Brewing are here for you. We have the Father’s day present to end all Father’s Day presents. Indeed, because you are reading this blog (and let’s face it you are probably one of a very small number that actually do) you have the chance to get your hands on a present not actually available ANYWHERE else.

A celebration of Reigate’s rich brewing history

It’s not just a three pack of our Crumby beers, which in it’s own right is a pretty stellar present. But its a three pack of limited edition, retro labelled, hand signed bottles of our beers. That’s got to be better than a new pair of socks or a Haynes Manual on how to maintain a Death Star?

These beautiful limited edition bottles were created by the awesome local business Dreamraven. Designed to celebrate the recent launch of our local beer walks they could have been produced by Reigate’s Mellersh and Neale – at one point the one of the largest brewer in the South East.

If you were’t aware Reigate had such a rich brewing history then make sure you book a place on one of our  Reigate Beer Walks (indeed maybe buy a ticket for your father as an extra present – he’d be a VERY lucky man). You’ll get a fascinating tour of the historic brewing sites in Reigate followed buy a chance to taste our Crumby beers and those of the mighty Pilgrim Brewery (including a quick look around their newly refurbished brew kit). Buy your tickets HERE

Never fear though – our limited edition bottles contain the fresh and delicious beer we brew today. Each pack contains one of each of our brews – the Sourdough Pale Ale, our Bloomin’ Amber Lager and the dark, rich Rye Ruby Ale. They are available exclusively from us and (as there are only c.20 sets) they are only available for local delivery. Get your skates on, it’s first come, first served…

Buy your pack at the link below.

Buy our three pack vintage edition

 

By in Uncategorised 0

Can you feel the love tonight…?

I’ll resist breaking into my best Elton John impression (or re-enacting a scene from the Lion King). Not because it wouldn’t be good – I have a voice like an angel, or at least that’s what I tell myself in the shower in the morning. Give me a loofa and some echoey acoustics and I’d have the judges on The Voice spinning so fast they wouldn’t know what’s hit them.

Anyway, as usual, I digress! The point I was trying to make is, on the eve of Valentines Day, we are definitely “feeling the love tonight” at Crumbs.

We just realised it’s been almost a year since we wrote our first ever blog post, a point when we had no idea if we could even make decent beer out of left over bread. Some might argue that we still don’t know how to make decent beer out of leftover bread, but thankfully they seem to be in the minority! In our loved up mood we’re just so grateful to the support we’ve had so far from so many people. We’re at a stage where we have these three beauties on our hands. What a year it’s been and what exciting times lie ahead!

 

Lights, camera, action!

One person we’re definitely feeling love for at the moment is local photographer and all round cool dude Michael Little. They say a picture speaks a thousand words and his awesome pics of our beers are delivering a whole dictionary of sexiness. We always set out to make different beers that truly reflected the style of the loaves that make them and that comes through so well in these shots.

 

The willingness of local businesses to support us on our journey has never failed to amaze us (sometimes it helps when you get them drunk first before asking for the help). Michael and Carole have been so generous with their time and expertise we owe them big time.

 

Coming to a pub near you…. hopefully

One big decision we’ve made in the New Year is to start putting more of our brews in kegs and cask. It’ll give us the opportunity to pour you delicious pints at the festivals and markets we’ll be at this year and hopefully break into the local pub trade a bit more. Keep your eyes peeled for us on a pump near you (and if we’re not, demand that the landlord speaks to us and threaten to take your business elsewhere ;-).

It also means we’ll be making an appearance at the Reigate Tunnel Beer Festival this year with casks of our Rye Ruby. Even more excitingly (and I’m telling you this as long as you keep it under your hat for now) those casks will be brewed in partnership with Reigate’s finest – Pilgrim Brewery.  After all the effort they’ve put into redeveloping the brewery and adding delicious new brews we are over the moon to finally get the chance to brew together. Watch this space!

 

 

Hope everyone has an awesome and loved up Valentines. Those of you that’ll be receiving one of our gorgeous gift packs are truly lucky people. Unless you don’t actually like beer and your partner has just bought it for you as a thinly veiled gift for themselves. In which case we suggest you reappraise your choice in partner.

BIG LOVE,

Team Crumbs

By in Uncategorised 0

30,000 bottles of beauty…

Wow, Reigate, you are a thirsty lot!

Today we officially brewed our 30,000th bottle of Crumbs!

Packing up bottle 30,000!

Now that may not be a lot compared to the big boys who probably make that much in a few hours but, to us, that is a pretty amazing amount!  To think we didn’t know how to brew, let alone brew with leftover bread less than 7 months ago!

We never imagined we’d have made so much in such a short time and, at the risk of sounding a little cheesy, we couldn’t have done it without you. When I say ‘you’ I mean a few very important groups:

  • Our awesome drinkers. You’ve been so supportive of what we’re up to. We are only selling our beer in quite a small area so there are clearly a few of you that have drunk quite a lot! Just to be clear, we fully support responsible drinking, but please carry on drinking as much as you do, it is nearly Christmas!

  • Our Crumby Crowdfunders. Without you guys our new brews simply wouldn’t exist. Hope you are wearing your t-shirts with pride?! Your feedback has been great and we’re so glad you like the new beers (if you didn’t like them – sorry – unfortunately you’re stuck with them! You could always give them away as Christmas presents).
  • Our local sellers. We never really expected so many local businesses to get behind us, the advice and support has been amazing. If some of you could just pay your invoices a bit quicker that would be even better – I’ll name no names.

If you don’t fall into one or more of those three groups then what have you been up to all these months??  As well as our awesome Amber there are two new brews for you to try – the light and zesty Sourdough Pale and the dark and mysterious Rye Ruby. Keep an eye out for them in our stockists or at a range of local events over the coming weeks.

Our very smart 3-bottle gift packs make unbelievably cool Christmas presents. Let’s face it – we all have those strange relations we struggle every year to buy for. Just imagine the look on their face on Christmas morning when the usual pair of novelty socks or Old Spice gift set has been replaced by three awesome local craft beers. Not just any old beers, but beers made from unsold artisan loaves from your local bakery. Minds will be blown and your share of future inheritances will increase significantly. You’d be mad not to stock up NOW..!

All the best fellow Crumbers, sorry for being a bit slack at writing recently. If we don’t get to put finger to keyboard again before Christmas then have a great one.

Come and say hello at the Reigate Christmas Fayre on Saturday 2nd December (after you’ve watched Santa land by helicopter! How very Reigate…)

By in Crowdfunding, News 0

And the winner is…… the crowd

You could cut the tension with a knife.

There we sat, all looking far smarter than we usually do 364 days a year. Surrounded by 400 of Surrey’s best food producers, retailers and general big wigs. Adria had even cut his beard off as, it had been so long since he washed it, he wasn’t sure what was living in there.

We’d just had the most delicious meal and plenty of wine to wash it down with but now was our moment. Nick Owen, eminent news reader and national treasure, clasped an envelope in his hands.  “Now it’s time for the Surrey Life Food & Drink Award in the Innovation category. The winner is………..”

My life flashed before my eyes. I hadn’t felt such a sense of anticipation since we tasted the first ever brew of Crumbs Amber back in May. Will it taste great, will it not.  Have I been wise to just create 3000 litres of this stuff or will they be sitting around unsold in 10 years time….? Thankfully the answer on that occasion was it tastes great.

Back to the present and the outcome was far less certain. We were up against two great competitors in Briscoes Jelly and Silent Pool Gin. We’ve made it to the final three which is a great achievement in its own right but wouldn’t it be great to scoop the prize after only being around for 3 months!?!

Adria fights back the tears

The golden envelope was torn open.

“…the winner is……………. Silent Pool!”

Bugger.

I never thought I’d ever have to do that “gracious in defeat face” but I think we all pulled it off quite well. At no point did I get the urge to stand up and shout “It’s not quite as good as beer made out of bread though, is it?” at the top of my voice, turn the table over and storm out…..

Well, maybe I did for a fleeting millisecond, but the grown up in me won over. We moved on, drank, the bar dry and jumped in a cab home. I’m sure the phrase “this time next year Rodney…” was uttered quite a few times on that journey.

 

Turning to the crowd

So what should anyone do in such a circumstance of loss and disappointment!? Turn to their friends of course.

Well, in this case, turning to about 200 of our fellow crumby friends and Facebook/ twitter/ insta-tingy supporters for a bit of a knee’s up and the launch of our latest venture into the unknown – our Crowdfunder campaign. It was an excellent night, hosted at the very fine Four Hops craft beer shop in Reigate. Thanks again Martin for letting so many people descend on your shop and let us give them beer for free (each one has promised they will come back and buy plenty from you in future – honest)!

 

Remind me what this crowdfunder is all about again?

As regular readers will have heard us mention on one or two occasions (OK – quite a lot just recently, sorry for that), we are raising money to develop and brew two new beers using two different leftover loaves from Chalk Hills. Specifically, their delicious sourdough and rye loaves.

I won’t go over it all here again but suffice to say you’d be bonkers not to give it a look. For as big or as small a pledge as you can offer you’ll be the first to try our new beers, get your hands on some exclusive goodies and even get an invite to (another) knees up with us in Reigate once the beers have been made (can you see a theme developing here).

At the time of writing we are so close to being one third of the way to our target – we’re so grateful for the support we’ve had so far but there’s still a way to go. As a well known supermarket said – ‘every little helps’. Please help us continue our journey with more lovely brews.

Just in case you missed it the web address is www.crowdfunder.co.uk/crumbs. Did you get that? Go on, CLICK THE LINK!

There is also a pretty spectacular short video for you to watch. I won’t spoil the surprise but suffice to say we are hoping to help overcome our Surrey Life Food and Drink Awards disappointment with a trip to the Oscars next year. The red carpet awaits….

 

By in News 0

A sensational (if not sizzling) Summer!

Hello fellow Crumbers!

I hope you’ve had a good summer? Although last time I wrote I seem to remember we were basking in 30 degree heat,  shame it didn’t quite last!

Life at Crumbs Towers has continued to be hectic, hopefully you’ll have seen some of our recent updates? At the risk of repeating myself I’ll give you a whistle stop tour of all things Crumbly over the last couple of months. Strap in, there’s a lot to say and not long until my fingers start to ache from typing, so pay attention:

 

Brew Two… done

Brew two of our Amber was brewed and bottled mid July.  Thankfully it’s just as good at the first brew, Goddards have done a great job at controlling the consistency and we even managed to avoid head brewer Nigel having a heart attack this time by turning up with frozen crumbs. A few cunning innovations helped the mash drain far more smoothly this time so it was smiles all round – Happy Days!

We also trialled creating a couple of casks from the brew. As they were taken straight from the fermenter before the bottled beer is conditioned and lightly carbonated it created quite a different style of beer – thanks to our friends at Four Hops for putting them on tap. Look out for more from the next brew!

 

Crumbs are Crowdfunding!

Thanks to you, our amazing customers, our Amber continues to fly off the shelves. We think it’s time to add to our range by getting our hands on more of Chalk Hills lovely left overs.  Specifically their beautiful Sourdough and Rye breads.  We need your help with two things:

  1. Tell us what we should make: A simple online poll HERE has a number of ideas for beers we could make with both breads. Have your say (poll will close early September). As I write, the Sourdough New England IPA is winning but it’s close…. every vote counts!
  2. Sign up to hear about our Crowdfunder: As we’re not made of money (and our Crumb Counter, Elaine, has a rather tight grip on the purse strings) we need your support to make more brews. Our cowdfunder will give you the opportunity support us with small donations. In return you’ll be the first get your hands on the new brews when we make them at unbelievably low prices. Sign up HERE and you’ll be first to know when it all starts to happen. If you’ve already signed up – THANK YOU – we really couldn’t carry on doing this without your support!

We’ve also spent the last few weeks creating a Crumbs Crowdfunding video. Keep your eyes peeled for its release.  It contains some acting skills that redefine the profession. As well as inspiring you to support us we firmly believe the phone will be running hot with offers of acting work. Next stop the Oscars…..

 

We’re winners (well, nearly)!

Talking of the Oscars, our last, hugely exciting, update is that we’ve been nominated as finalists at the Surrey Life Food and Drink Awards in the Innovation category!  We’re up against two great competitors in Silent Pool Distillers and Briscoe’s Jellies. Whatever happens at the awards ceremony in late September we’re all winners!  It would obviously be nice to be actual winners though so can I just take this opportunity to say I have looked at the judging panel online and they look like the most beautiful, intelligent people I’ve ever seen. Should you decide to make Crumbs Brewing the overall winners I’m sure you’re names would go down in history as true culinary visionaries…… at least that’s my opinion 😉

Crumbs, it’s all very exciting!

By in Miscellaneous 0

Crumbs – I’ve got a new wife!

As readers of this blog will know, our journey to creating and selling our first brew has been a continual venture into the unknown. That’s exactly the thing that makes it so exciting.

What’s made it even more exciting in recent days is apparently I’ve got a new wife! Result!

‘Rosie and Morgan Arnell of Crumbs..”

Little did Chris Robinson, joint owner of Chalk Hills, know that as well as giving us his leftover bread, he would also be allowing me to marry his wife, Rosie! An unexpected bonus of our little venture!  What can I say? Brewers are clearly more attractive than bakers! (If you haven’t already twigged what I’m rambling on about read the caption under the Surrey Mirror photo)

New marriages aside, we have to say a huge thank you for all the excellent coverage we seem to have got recently across the local area and beyond. You can read Deborah Morris’s story in more detail at the following link. Look out for us in Surrey Downs magazine, Surrey Life, Reigate.uk and a really interesting blog from Look at Brew (far better written than this blog that’s for sure!!)

If you haven’t heard about us yet – where have you been!?!

Rocking all over Reigate

Live on stage “Judy Punch”

As promised we have also continued to make a nuisance of ourselves at local food festivals, events and any party that will have us to be honest!  The most recent of which was the utterly awesome New Music Fest at Reigate Rugby Club. Those of you in attendance not only had the pleasure of sinking a few cool pints of Crumbs Amber but also witnessed the first ever festival appearance of our ‘house band’ Judy Punch. Featuring our very own Crumbs Spreader Adria Tarrida. They sounded great and, more importantly, retained their position as number one drinkers of our beer – current estimates suggest over 70% of consumption is down to

Elaine (the ex-wife) working hard at New Music Fest

these four men alone. Blooming good work chaps.

If international stardom awaits I hope they remember the small Reigate beer that fuelled their talents…!

It’s at this point I should also say a huge thank you to to the Economic Prosperity Team at Reigate & Banstead Council (catchy title I know). Particularly Cllr Humphreys, Simon Bland and Catherine McDermott. Their business support grant has enabled us to fund getting out to most of the festivals we’ll be popping up at over the coming months. It’s a great resource that I encourage all small businesses in the area to take up. Blimey – if they gave us support when our business plan consisted of one wing and three prayers they are obviously very keen for local ventures to succeed!

Next up is the Priory Farm Strawberry Fair on 24th and 25th June. Come and get a free taster then stock up with Crumbs (and lots of other lovely goodies) at their shop.

I remember when weekends just used to involve reading the papers and taking the kids swimming. We now seem to spend most of them standing in a field drinking! It’s a tough job but someone has to do it.

Going International

Our final update is that we’ve officially gone international. Well that’s a lie really – more like inter-county. As well as our lovely customers in Reigate, Dorking and Oxted we can now boast a new sales outlet – all the way away in Hampshire!!  Where next I hear you cry!? Australia!?  No, in all seriousness we are very pleased to welcome Auriol Wines as an official Crumbs seller. Intrigued after meeting us at the Fleet Food Festival they kindly agreed to peddle our wares. So all you thirsty people down in the Hartley Witney area get along and make sure he sells out as quickly as everyone else seems to have done.

Until next time crumby friends – it’s currently pushing 30 degrees so by law I have to stop writing and refresh myself with a cool bottle of Crumbs Amber. I suggest you do the same.

 

By in News, Our first brew 0

Selling like hot cakes – or should that be hot bread…?

Well it’s been a rather busy couple of weeks.  After the euphoria of actually getting our first ever brew into a bottle, it quite quickly hit home that we now (quite literally) had our very own beer mountain. We ought to get out there and try and sell it!

The first pallets to arrive at the bakery – do we really HAVE to sell it??

Although it was highly tempting to just throw the party to end all parties we buckled down and hit the road, touting our wares to anyone that would listen….. and thankfully plenty of people have been happy to hear what we’ve got to say!

The beer that sneaked into a wine tasting

Special mention has to go to our friends at The Vineking. The brew had only been in bottles a few days and they happily invited us along to the summer tasting event at St Mary’s Church Hall in Reigate. We were the only beer at what was really a wine tasting (a bit like turning up to a party and you’re the only one in fancy dress) but the feedback was great. It may have had something to do with the fact that most of the participants had tasted around 150 of Erik’s extremely good wines prior to reaching our table but we’ll take all the feedback we can. Some lucky Reigate residents walked away with the first ever cases of Crumbs Amber Lager off the line. I hope they save a few bottles – they’ll be worth millions on eBay in 50 years. OK –

Crumbs – what’s that handsome looking product on the shelf??

maybe not, but we can dream!  As well as selling out pretty quickly at the West Rd shop (I told you we were selling like hot cakes). The Vineking team have now been kind/ stupid enough to invite us back to a Beer vs Gin tasting event on Friday 2nd June at Old Reigatians Rugby Club. Come along if you’ve read this blog in time and support #teambeer. Get your tickets from this link.

We were perfectly timed to hit the shelves of the newly opened Four Hops. It was an honour to be amongst the first brews in the shop and we wish Martin and the team every success in the future. It’s great to see our local brand alongside some of the best craft beers out there and support another new local business trying to bring independent artisan products to the town.  The main problem we’ve had so far is that every trip in to drop off stock at the shop results in us walking out with more beer than we went in with…!

We’re glad to say it hasn’t stopped there so, just to blow our own trumpet, at the time of writing, you can currently buy the delicious Crumbs Amber Lager in:

The Vineking: Church St & West Rd Shops, Reigate

Four Hops : West St, Reigate

Hop Stop : Station Rd, Oxted

Cobbetts : West St, Dorking

More discussions underway with other outlets so keep checking our web page. Obviously if you go in to any of the fine establishments above and we’re sold out please feel free to demand the manager contact us and re-list us immediately!

Roll up, roll up, come and have a taste!

On top of that we will be out at a variety of food festivals over the summer. Our first experience came last weekend at the Fleet Food Festival where our 3 bottle gift packs sold out by mid afternoon. Check out the events page on our website to see where we’ll be – new events are being added every week.  You’ll be sick of the sight of us by Autumn!

In addition to these outlets and events we are also setting up ways you can buy from us direct online.  Its proving slightly trickier than we imagined (two experiences with different couriers have resulted in product mysteriously being ‘damaged and undeliverable’ despite being in purpose made packaging… highly suspicious). But we are happy to take direct orders via email at the moment for cases of 12 (£36) or our lovely 3 bottle gift packs (£10) – they’ll make an excellent Father’s Day gift!

Just drop an email to hello@crumbsbrewing.co.uk and we will deliver free within 10 miles of Reigate.

Phew – that’s all for now, better get back to pestering people to sell our beer…..

 

By in Our first brew 2

Finally, it’s here! And its better than a date with Jet

I’m glad to say I have finally lived out a childhood fantasy! No, not going on a date with Jet from Gladiators. Better than that, I got to venture through the round window on Playschool into my very own “today we’re going to learn how beer is bottled” episode.

It was awesome – although I’m still open to the date with Jet should the opportunity arise – it’s OK with Elaine as she’s on my laminated card.

Sorry to those of you that are either much younger than me, much older than me or didn’t grow up in this country. This blog post won’t have made a blind bit of sense so far. Although, let’s face it, they rarely do so at least I’m proving true to form.

Anyway, back to the beer!  It was an exciting day at Goddards as Crumbs Brew #001 finally got to flow through their bright, shiny (and rather expensive) new bottling line. When I say bright and shiny I’m not exaggerating. It’s pretty much fresh out of the box and has more gizmos and gadgets than you can shake a stick at.

I’m glad chief bottler Marc had read the instruction manual as the control panel alone looked like it could have landed a small space ship on Mars.  As it purred into life the button was pressed on the creation of the first ever bottle of Crumbs. With hindsight, we should have better marked the moment, but I’m not sure Marc would have fancied a smashed bottle of champagne over his new machine. Maybe one day when Crumbs has become one of the most desirable bread based beers in the world* there will be a small plaque on the brewery wall to mark the date, time and the pioneers present.

The childish grins on our faces grew and grew as the first bottle made steady progress through each stage. First the label, then into the closed chamber to be cleaned and emptied of beer ruining fresh air with a pump of CO2. Next, attached to a line of silver udders (not the best analogy I know but you get the drift) where the delicious amber lager filled the bottle with 500mls of pure pleasure. Finally stamped closed with a shiny cap and passed on to the packaging line where it was wrapped in cases of 12, ready to spread joy around the Reigate area (and beyond)!

The machine’s erm… udders filling in our swanky bottles with the amber nectar

It was my honour to crack open the first case off the line. I might get into trouble if I say this was the proudest moment of my life. I have fathered two children after all and getting married was pretty good too. So maybe it comes in at number 4. Definitely ahead of the time I won a silver medal at the county spots day for throwing a cricket ball. God is that the only other proud achievement I can dredge up from my life so far?? I need to get out more.

You cannot really fake this reaction after a first sip…

Some of the first bottles with their venerable ancestors: delicious Golden Bloomers from Chalk Hills Bakery!

Posing again for the camera, this time in front of the distinctive casks of our friends at Goddards Brewery

So the taste!?!?! 

Thankfully as spot on, indeed even more spot on, as our first test batch. We made a few tweaks to the final recipe which has caused a few sleepless nights given we had 3000 litres of the stuff whether we liked it or not. So, I am VERY glad to say it’s delivered in every sense.

“When can I get my hands on it?” I hear you scream!? We’ll I’m glad to say NOW!

Either drop us an email at hello@crumbsbrewing.co.uk and we can arrange a direct delivery to locals at a very competitive, direct from the brewer price.

Very shortly we will also be available at several local shops, so keep your eyes peeled. Our very good friends the Vineking and the new kids on the block Four Hops will be pedalling our wares with any luck!

Also, look out for us popping up at several events in the coming months. More details on this website as confirmed.

Before that, I’m just off to triple check this first batch tastes as good as the first did……

 

*from Reigate and called Crumbs

 

By in Our first brew 0

Crumbs! We’ve got a new look…

As you may have read in previous posts, we embarked on a bit of a make-over of the Crumbs brand with the team at Fourleaf Design a few weeks back.

That’s not to say we didn’t like our old logo (designed by our extremely talented friend Hannah) but it was time to give Crumbs a bit of a striking new look. Something that would stand out on an ever more crowded shelf of craft beers. Also, something that we could use as we explore new products. Today beautiful beer made with leftover artisan bread, tomorrow, who knows, Gin made with left over vegetables???  Maybe not – but you get my drift!

We want to be known for making use of things that would otherwise go to waste and there’s plenty of waste about, unfortunately.

Anyway, our new design!

……

……

Drumroll….

……

……

 

Fanfare…..

Crumbs Amber Lager in its nice new threads..

What do you think?!  Oh yeah, sorry I forgot, this blog post writing is a rather one way medium isn’t it?  I’ll take the silence to mean you all love it!

We are very excited and can’t wait to see it in the flesh on a real bottle.

The nice “C” logo was inspired by the idea of order and chaos – brewing being a rather ordered world with a lot of rules and Crumbs blundering into it in a slightly chaotic way….hopefully with good results!

It will also get us noticed at upcoming festivals and events in and around Reigate – we will be the ones with a large “C” on our shirts and aprons, keep your eyes peeled.

 

The search for a tag line

The other good news to report is that, with your help, we have also settled on a new tag line. The world of baking and brewing is awash with catchy lines. Our friends at Toast Ale snapped up the very good “the best thing since…” line, so we needed something equally as good to accompany our new look.

After extensive voting on Twitter and Facebook – and numerous brilliant suggestions from our lovely followers (a large proportion of which seemed to come from one particular follower down under whose quality of idea seemed inversely proportional to the amount of beer he seemed to be consuming while brainstorming) – we landed on a winner.

The line that will be included on our first run of bottles is:

“Crumbs brewing …… bread differently”

We love it – it works on so many levels, you can’t beat a good pun!

Special mention must also go to the many suggestions relating to “using our loaf”.  As a result, rather than talking about our business as  ‘Established in xxxx’, we will use:

“Crumbs Brewing, using our loaf since 2017”

Great work everyone – who needs to waste money on overpaid marketing consultants to come up with this stuff!? Look out for the new artwork on our blog and social media pages (once we remember how to change them!?!)

 

PS – bottling the first brew tomorrow! It’s so close now we can almost smell it……